Amazon Prime: uh oh

Today I got in a small order from amazon.com. They have offered me a free three-month Amazon Prime trial, under which anything I buy gets shipped to me by two-day UPS for free. This is normally a $79/year service. I never understood why someone would pay that much, but now that I have it, it makes a lot of sense and is really a prety brilliant marketing move. Now that I don’t have shipping charges to worry about, I can order from Amazon almost at will, even if it’s just one puny CD, and it shows up at my door two days (sometimes only one day) later. The only problem is that I feel slightly dirty for doing so knowing that this is exactly the kind of thing that could put the final nail in the coffin of independent and brick-and-mortar music and bookstores.

Anyway, today I got the new CDs by The Mars Volta, Mastodon and Yo La Tengo. First impressions of each: The Mars Volta’s Amputechture sounds, well, whiny. Nothing particularly stuck in my head, but then again I’m listening at work and not really focusing on the music. Too early to tell even whether I’ll like this or hate it. Mastodon’s new one sounds way more straightforward, especially in the vocal department, than their previous stuff. At some points I was shocked to find myself drawing comparisons to Dream Theater (though, thankfully, not James LaBrie). Uh oh! Last, Yo La Tengo’s new one is, first of all, the best-titled new release in years: I Am Not Afraid of You and I Will Beat Your Ass. This would be an awful name if it were an album by a punk or a metal band. But a Yo La Tengo album? Hilarious. And it’s good, too, reminding me more of the heyday of, say, I Can Hear the Heart Beating As One instead of the super-slow droney pop of their more recent work. The first and last tracks especially are classic feedback-drenched epics.

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