Xploding Plastix in a Bacardi ad

Trainspotting of the day: an Xploding Plastix song used as the soundtrack of some Bacardi TV ad. It took me the longest time to place that familiar driving electronica, and when I finally did I didn’t trust myself. But it’s true - how the hell did some obscure Swedish electronica group manage to sell themselves to a major corporate advertiser? That’s pretty impressive, I have to say.


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