Posts Tagged ‘the biz’

The new Radiohead

Saturday, November 3rd, 2007

A couple days ago I finally downloaded the new Radiohead album, In Rainbows. I still haven’t quite figured out what I think about their distribution method (if you’ve been living in a cave somewhere, they are offering the album as a download and allowing fans to pay whatever they want for it; a CD release isn’t coming until next year). I decided to pay… nothing. I feel okay about that for a couple reasons: point one, these are 160kbps MP3s we’re talking about here, not lossless files or even VBR MP3s; and that ties into point two, that if I like this I’ll probably go ahead and pay for the CD when it comes out. Also, these guys make a shitload of money anyway and since I have the option, I’d rather invest my music budget into bands that lose money with every record and play in shitty holes in the wall for 5 fans at a time.

Kick over any given virtual rock on the Internet and you’ll find a debate about this innovation in music distribution, so I won’t get into that here. Regarding the music itself, well, it’s okay. I probably like it more than anything they’ve done since Kid A, so that’s great, but I’m not exactly blown away. As a tangent, I find it really amusing the way that Pitchfork likes to verbally fellate this band to a ridiculous extent, giving the album a 9.3 (I honestly thought they were going to give it a 10.0 even before they ever heard it) and running like five or six news articles and full-length features about the album, in addition to the review. Sometimes that website is just absurd. In any case, In Rainbows is definitely a solid effort, if a surprisingly chilled-out one, and I’m looking forward to listening to it some more. I don’t think it’ll ever rate the equivalent of a 9.3 on my scale, though. That’s what, a Gnosis 14? No, I expect this one’s more like a strong 10.

Maybe the most fun thing about this sucker is that there’s no cover art provided, so fans have taken it upon themselves to make their own. Here’s a place with a ton of covers, some of which are really, really great. But my choice for easily the best of the bunch is this one:

20 Things You Must Know About Music Online

Tuesday, June 12th, 2007

Via HypeBot: a free 96-page book in PDF form, “20 Things You Must Know About Music Online.” This seems to be targeted at musicians trying to figure out how to use the Internet as a distribution mechanism for their art, but many of the concepts could apply to anyone trying to market anything using the latest Web 2.0 fads. Pretty interesting read.

The most interesting piece to me is “The Death of Scarcity.” This is a concept that the conventional music industry definitely doesn’t get:

There may have been a time where you would press a thousand copies of a CD, give away a couple of hundred as promos, and try and sell the other eight hundred. Now, you can press a thousand, give away a million, and still sell the thousand.

The death of scarcity makes a nonsense of the notion of the ‘lost sale’. If someone would never have bought your music in the first place, but acquires the music through some other means (perhaps as a recipient of one of those million promotional copies), you haven’t “lost a sale”, you’ve gained a listener.

More importantly, you’ve gained attention (remember that word — it becomes important).